🚀 Module 7: Setting Up Online Presence

Google, Yelp, LinkedIn, and directories set up the right way — so ideal clients can actually find you.

⏱️ 60–90 minutes Difficulty: Beginner
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By the end of this module, you’ll have accurate, search-friendly business listings (Google Business Profile, Yelp, Bing Places/Apple Maps), a credibility-optimized LinkedIn profile, and a simple system to collect reviews and keep your “NAP” (Name, Address, Phone) consistent across the web.

2. Why It Matters

Your online presence is how clients and partners verify you exist. Before booking, most people Google your name or brand. If what they see is incomplete, inconsistent, or outdated, trust drops and leads disappear.

Listing accuracy, reviews, and a strong LinkedIn profile signal credibility, improve local SEO, and increase conversions from searches like “health coach near me.” This is foundational for everything else you’ll build.

3. Step-by-Step Guide

1

Lock Your “NAP” Standard

Create a single source of truth for your Name, Address, Phone, Website, Hours. Use it exactly the same across every profile to boost local SEO and avoid confusing clients.

Pro Tip: Store your NAP in a Google Doc and paste it verbatim when creating listings. Add a one-sentence service line: “Virtual health coaching for [niche], by appointment.”
2

Claim Google Business Profile (GBP)

Go to Google Business Profile and claim your business. Choose “Service Area Business” if you’re virtual. Add categories (e.g., “Health consultant”), hours, services, and at least five photos (logo, headshot, workspace).

Pro Tip: Add 3–5 services with short descriptions and a booking link. Post one update per month (offer, client win, or tip) to stay active.
3

Set Up Yelp, Bing Places & Apple Maps

Duplicate your NAP and add profiles on Yelp and Bing Places; for Apple Maps, submit via Apple Business Connect. Use identical categories, hours, and links.

Pro Tip: If you’re home-based, hide your street address and use your service area to avoid publishing your residence.
4

Optimize LinkedIn for Authority

Headline formula: “Health Coach helping [audience] achieve [result] in [timeframe] — Programs, Workshops, Assessments.” Add a featured section (booking link, case study), and a clean About section with bullet benefits.

Pro Tip: Use a banner image that matches your brand and states your core promise in 8–12 words. Add your Calendly link as the first “Featured” item.
5

Kickstart Reviews with a Simple Request

Create a reusable review ask. Send it to happy clients and partners. Aim for 5+ reviews on Google first, then Yelp. Reply to every review within 48 hours.

Pro Tip: Provide a 2-line “review prompt” to make it easy: “What was the biggest result or shift you noticed? Who would you recommend this to, and why?”
6

Track Clicks & Calls

Add UTM tags to your website links on GBP/Yelp/LinkedIn to see which directories drive traffic and bookings. Review monthly and double down on what works.

Pro Tip: Use a short link (e.g., Bitly) with UTM parameters like utm_source=google&utm_medium=profile&utm_campaign=local.

4. Examples & Options

Example: LinkedIn Headline

“Health Coach for Busy Women 40–60 | Lower Stress, Improve Sleep, Sustainable Weight | Free 20-min Assessment → [booking link]”

Example: Review Request Script

“Hi [Name]! If our work helped, a quick Google review would mean a lot. Two prompts: 1) Biggest result, 2) Who you’d recommend it to. Link: [GBP review link]. Thank you!”

Example: GBP Service List

• Health Assessment (30 min) • 12-Week Coaching • Corporate Workshop • Nutrition Reset • Stress & Sleep Coaching

DIY (Free/Low-Cost)

Manually claim GBP/Yelp/Bing/Apple; write your own copy; use Canva for graphics; collect reviews via email.

Mid-Level (Affordable Tools)

Use Moz Local or BrightLocal to push listings to directories; simple review link + QR on your thank-you page.

Advanced (Premium/Outsource)

Use Yext for broad directory sync + review widgets; hire a freelancer to optimize copy, photos, and UTM setup.

5. Common Mistakes to Avoid

  • Inconsistent NAP. Instead of mixing formats (“Suite #2” vs “Ste 2”), use one identical version everywhere.
  • Wrong categories. Instead of generic “Consultant,” pick specific categories aligned with your services (e.g., “Health consultant”).
  • No photos. Instead of stock only, upload your logo, headshot, workspace, and one client-facing graphic with your promise.
  • Not asking for reviews. Instead of waiting, send a friendly, short request with a direct link after every successful session.
  • No tracking. Instead of guessing, use UTM links to see which profiles actually drive bookings.

6. Quick Win Highlight

💡 Quick Win: Add a “Book Now” button to your Google Business Profile that links to your Calendly (or booking page) with UTM tags. This takes 10 minutes and immediately increases conversions from local search.

UTM example: ?utm_source=google&utm_medium=profile&utm_campaign=bookings

💬 DM Prompt
“Hey [First Name]! Quick favor — if our work helped, could you leave a short Google review? Biggest result + who you’d recommend is perfect. Link: [review link]. Thank you!!”
Mark Complete ✅

7. Mini-Implementation Exercise

NAP Sheet (copy/paste)

Name: __________________________

Phone: __________________________

Website: ________________________

Service Area/Address: ___________

Hours: __________________________

Core Promise (12 words): ____________________

Profile Checklist

☐ Google Business Profile claimed

☐ Yelp created

☐ Bing Places created

☐ Apple Business Connect submitted

☐ LinkedIn headline & banner updated

☐ 5 photos uploaded (logo, headshot, workspace, graphic, testimonial)

8. Tools & Resources

Google Business Profile

Core listing for search and Maps; adds reviews, posts, services, and booking.

Bing Places / Apple Business Connect

Capture non-Google traffic and iOS users with accurate info.

Canva

Create on-brand banner, logo exports, and simple service graphics.

Moz Local / BrightLocal

Sync NAP to multiple directories and monitor listing health.

Yext (Advanced)

Enterprise-style directory sync and review widgets across many sites.

Bitly (or UTM Builder)

Create trackable links to measure which profiles drive bookings.

9. Checkpoint / Success Criteria

✅ Google Business Profile verified and live
✅ Yelp, Bing, and Apple listings match your NAP
✅ LinkedIn headline + banner communicate your promise
✅ At least 3 public reviews (goal: 5+)
✅ Booking link added with UTM tracking

10. Summary & Next Step

  • Consistency wins: one NAP to rule them all.
  • Claim and complete GBP/Yelp/Bing/Apple with photos and services.
  • Optimize LinkedIn for authority and easy booking.
  • Ask for reviews and track what drives calls and consults.
Next → Module 16 Ideal Client Avatar Deep Dive