🌟 Module 27: Paid Ads Starter Guide
Launch your first profitable ads on Facebook, Google, or LinkedIn without wasting budget.
2. Why It Matters
Paid ads let you generate predictable traffic on demand instead of waiting for referrals or algorithms. When paired with a clear offer and follow-up, ads become a controllable lead source you can turn up or down as your calendar needs.
For health pros, ads help you reach tightly defined groups (e.g., women 45–60 with joint pain, post-partum moms, executives with burnout) and drive them into consults, corporate workshops, or assessments—fueling steady growth in your practice.
3. Step-by-Step Guide
Clarify Your Offer & Ideal Client
Choose one specific outcome (e.g., “Reduce hot flashes & improve sleep in 8 weeks”) and one audience. Write a 1-sentence promise and 3 bullet benefits to use in your ads.
Pick the Right Channel
Facebook/Instagram = broad consumer interest; Google Search = high intent (“health coach near me”); LinkedIn = B2B/corporate wellness. Start with the channel your audience already uses to research or hang out.
Set Up Tracking (Non-negotiable)
Install Meta Pixel or LinkedIn Insight Tag, set up Google Analytics 4, and define a conversion (booking, form submit, checkout). Use UTM links so you can see which ad/keyword drove the lead.
Create 3x3 Test Assets
Build 3 headlines × 3 primary texts and 3 images (or 1 short video). Keep copy benefit-first, jargon-free, and CTA-clear (e.g., “Book a Free Wellness Consult”).
Set a Tiny Validation Budget
Start at $10–$20/day for 5–7 days per platform. Optimize for the actual conversion event (not just clicks). Keep targeting simple: 1–2 audiences or 5–10 keywords.
Launch & Watch the First 72 Hours
Check CTR (aim ≥1% FB/IG; ≥2% Search), CPC, and cost per lead/booking. Pause any creative with very low CTR or high CPC. Keep winners running while the algo learns.
Optimize Offer → Page → Follow-Up
If clicks are high but bookings are low, fix the landing page (above-the-fold promise, proof, CTA). Add immediate email/SMS confirmation and a calendar invite to reduce no-shows.
4. Examples & Options
Real-World Example (Facebook/IG)
Offer: “8-Week Midlife Sleep Reset” (women 45–60).
Ad: “Hot flashes wrecking your sleep? Our 8-week plan helps midlife women sleep 60–90 minutes longer—without meds.” CTA → “Book Free Consult.”
Targeting: Women 45–60, interests: menopause, sleep health, integrative health.
Landing: Promise + 3 benefits + brief proof + 3 FAQs + booking form.
DIY (Free/Low-Cost)
Use Canva for creatives, write copy yourself, set $10/day, 1 audience/keyword set, simple landing page (Calendly + short form). Track in GA4 + spreadsheets.
Mid-Level (Efficient)
Use a landing page builder with built-in A/B testing, copy template library, and an email tool for 3-message follow-up. Budget $20–$40/day. Light retargeting.
Advanced (Scale & Outsource)
Hire a freelancer/agency to build offers, creative variations, and retargeting. Add CRM automation, server-side tracking, and weekly reporting. Budget $50–$150/day+.
LinkedIn B2B Sample
Ad: “Reduce sick days & burnout in 90 days—free employee wellness workshop for teams of 25–250.” CTA → “Schedule Workshop.” Target HR Directors in your city.
Google Search Sample
Keywords: “health coach for burnout,” “menopause sleep coach,” “corporate wellness workshop.” Use exact/phrase match + location. Ad highlights outcome + CTA to book.
5. Common Mistakes to Avoid
- Vague offers. Instead of “Feel better,” say “Sleep 60–90 minutes longer in 8 weeks.”
- Too many variables. Instead of 7 audiences, test 1–2 to learn what works.
- No tracking. Instead of guessing, set up Pixel/GA4 + UTMs before launch.
- Optimizing for clicks. Instead of traffic, optimize for booked consults/leads.
- Quitting too soon. Instead of daily resets, give the algo 3–7 days to learn.
6. Quick Win Highlight
💡 Quick Win: Launch a single Facebook Lead Ad at $10/day targeting your city + interest. Use the offer: “Free 20-min Wellness Consult—get 3 custom steps you can use tonight.” Add 3 benefit bullets and require email + phone. Turn on instant email auto-reply with your booking link.
7. Mini-Implementation Exercise
One-Page Ads Plan (fill this in before you spend):
| Offer | ________________________________________________________ |
| Audience | Location: ________ | Age: ________ | Interests/Keywords: ___________________ |
| Channel | Facebook / Instagram / Google / LinkedIn |
| Budget | $ ______ / day for ______ days |
| KPIs | Target CTR ≥ ____% | CPC ≤ $____ | Cost per Lead ≤ $____ | Bookings ≥ ____ |
8. Tools & Resources
Run Facebook/Instagram ads with lead forms and simple interest targeting.
Capture high-intent searches with exact/phrase match keywords and location targeting.
Ideal for corporate wellness offers aimed at HR/People leaders.
Measure conversions, source/medium, and funnel performance.
Deploy pixels/tags without touching code and validate events.
Browser extensions to confirm your tracking is firing correctly.
Quickly produce clean ad creatives sized for each platform.
9. Checkpoint / Success Criteria
10. Summary & Next Step
- Start with a tight offer and one ideal audience.
- Choose the platform that matches your buyer’s intent and context.
- Set up tracking before you spend; optimize for conversions, not clicks.
- Use a small, controlled budget to learn, then scale winners.