🌟 Module 22: Direct-to-Consumer Outreach
Organic DMs + email the right way — turn curiosity into booked consults fast.
2. Why It Matters
Most health pros post passively and wait. This module teaches proactive outreach that respects consent and leverages real-time interest (likes, comments, profile views). When you respond within minutes, your conversion rate can double — because timing beats long copy.
Using LinkedIn as your core channel keeps things professional and low-maintenance. With lightweight AI drafting and Canva templates, you can ship consistent posts, DM fast, and move qualified people into consults without living on social.
3. Step-by-Step Guide
Ship a Curiosity Post (LinkedIn-first)
Write one short post weekly that names a problem and hints at a solution (no full tutorial). Add a CTA: “Comment ‘PLAN’ and I’ll send my 3-step checklist.” Use Canva to add a clean banner or quote card.
Engagement Sweep within 30 Minutes
Set a 30–60 minute window after posting to personally reply to every like/comment/profile view. Send a friendly micro-DM asking about their situation — not pitching.
DM → Micro-Value → Soft Invite
After their first reply, share one mini insight or a relevant 1-pager (PDF/Canva). Then ask: “Want a quick 20-min clarity call to map next steps?” Keep it light and optional.
Route to Form + Calendar
Send your 5–7 question health check-in (Google Forms/Typeform) and a Calendly link. This pre-qualifies and reduces no-shows. Keep form under 3 minutes.
Boost the Post for More DM Targets
Run a tiny paid push (Meta or LinkedIn) for 5–7 days at $5–$15/day targeting your niche. Objective = engagement or lead form. Goal: more people to like/comment so you can DM them.
Email Nudge Sequence (2 Messages)
If they shared email in the form/DM, send a 2-email micro-sequence: (1) recap + resource; (2) 48-hour later “still want a map?” prompt with booking link.
Weekly Review & Benchmarks
Track: post date, likes, comments, DMs sent, forms submitted, calls booked, clients closed. Keep what works; tweak the hook if engagement dips.
4. Examples & Options
Curiosity Post (Copy-Ready)
Hook: “If your 2pm crash is now 11am, it’s not ‘aging’ — it’s a system problem.”
Body: Last 3 clients fixed this with a 10-minute morning reset + 2 tweaks to lunch timing. If you want the 3-step checklist I use, comment PLAN and I’ll DM it.
CTA: “Comment PLAN”
DM Starter (After a Like)
“Hey {{FirstName}} — thanks for engaging with my post on mid-day energy dips. Curious, is that something you’re dealing with lately or just resonated in general?”
Micro-Value Drop
“Here’s a 1-pager I give clients: ‘10-Minute AM Reset + Lunch Timing’. One small change this week: push protein to 25–30g at lunch. Want a 20-min clarity call to tailor this?”
DIY (Free/Low-Cost)
Weekly LinkedIn post + manual DMs + Google Form + Calendly. Boost with $5/day for 5 days when you have time to DM.
Mid-Level
Use Canva templates, ChatGPT for drafts, and Notion/Google Sheet tracker. Occasional Meta “Engagement” boosts to widen the DM pool.
Advanced
LinkedIn Ads with “Conversation” objective, Typeform logic, CRM (HubSpot/Close) + automated email nudges. Optional VA to run engagement sweeps.
5. Common Mistakes to Avoid
- Pitching in the first DM. Instead, ask a short question about their situation and share one small resource.
- Posting tutorials instead of curiosity. Instead, tease the “what” and offer the “how” via DM.
- Waiting hours to reply. Instead, schedule a 30–60 minute “engagement window” right after posting.
- Overproduced graphics. Instead, 1 clean Canva card + your face performs better than stock photos.
- Boosting without bandwidth. Instead, only run ads when you can DM responders same-day.
6. Quick Win Highlight
💡 Quick Win: Post this on LinkedIn today at lunchtime and block 45 minutes to reply to every like/comment:
“3 signs your energy crash isn’t ‘aging’ (and is fixable): 1) snack-chasing at 3pm, 2) wired at bedtime, 3) brain fog after lunch. I made a simple 3-step checklist that helped my last 3 clients feel better in 7 days. Comment PLAN and I’ll DM it.”
Then DM each engager the checklist and offer a 20-min clarity call.
7. Mini-Implementation Exercise
Create your outbound kit (copy/paste + fill in the blanks):
| Hook (1 sentence) | “If your {{symptom}} hits before {{time}}, it’s not {{myth}} — it’s {{cause}}.” |
| Offer line | “I’ve got a 3-step checklist that helped clients in 7 days. Comment PLAN and I’ll DM it.” |
| Like DM | “Thanks for the like, {{FirstName}}! Want the 1-pager I mentioned?” |
| Comment DM | “Appreciate your comment! Which is tougher lately — energy, sleep, or focus?” |
| Soft invite | “Want a quick 20-min call to tailor this for you?” |
8. Tools & Resources
Your primary D2C channel. Professional context + high intent with minimal posting.
Quick post graphics, 1-page “Quick Wins,” and clean lead magnets in minutes.
Draft hooks, posts, and DM variations. Iterate fast; keep your voice human.
Short pre-call health check-ins to qualify and personalize.
Frictionless booking + reminders to reduce no-shows.
$5–$15/day boosts to increase engagement targets for DM outreach.
9. Checkpoint / Success Criteria
10. Summary & Next Step
- Lead with curiosity, not tutorials. Offer the “how” via DM.
- Reply to engagement fast — minutes matter more than copy length.
- Use a form → calendar flow to qualify and reduce friction.
- Boost posts only when you can DM same-day to convert attention.