🌟 Module 20: Creating a Lead Magnet

Build a simple, irresistible guide, challenge, or webinar that attracts ideal clients and starts sales conversations.

⏱️ 2–4 hours Difficulty: Beginner
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By the end of this module, you’ll have a validated topic, a finished lead magnet (guide/challenge/webinar), a compelling promise/title, and a simple delivery + follow-up plan you can launch this week.

2. Why It Matters

Lead magnets convert strangers into warm prospects by offering quick, tangible value in exchange for contact info or a conversation. When your topic solves one painful problem for a specific audience, you’ll attract the right people and naturally open the door to consults and paid programs.

In UltraLyfe’s system, your lead magnet powers content, DMs, email nurture, and partnerships—compounding visibility while positioning you as the trusted guide.

3. Step-by-Step Guide

1

Choose One Pain You Can Solve Fast

List your top 3 client pains and pick the one you can help with in under a week (e.g., “mid-day energy crashes” or “evening sugar cravings”). Ask 3 ideal clients which they’d grab today.

Pro Tip — Use the JTBD frame: “When I’m [situation], I want [progress] so I can [outcome].” Pick the most urgent.
2

Pick the Fastest Format to Deliver

Match format to time-to-value: 2–3 page cheat sheet (fastest), 5-day micro-challenge (engagement), or 30-min webinar (education + CTA).

Pro Tip — Choose the option you can finish in 48 hours. Speed beats perfection.
3

Craft the Big Promise & Title

Use: “Get [result] in [timeframe] without [common objection].” Add a benefit-rich subtitle. Keep it concrete and niche-specific.

Pro Tip — Test 3 titles with 5 ICPs. Pick the one they say “I’d download now.”
4

Outline & Build the Asset

Structure: Hook → Why this works → 3–5 steps or daily tasks → Mini checklist → Single CTA to book a consult. Keep it skimmable and use visuals.

Pro Tip — Use a simple brand cover (logo, colors, promise) and export to PDF or slides.
5

Validate with 3–5 Real People

Share a preview and ask: “What’s unclear?” “What would make this a must-grab?” Tweak title, steps, and CTA based on feedback.

Pro Tip — Ask them to rate the title 1–10 for urgency. Aim for 8+.
6

Set Delivery & Follow-Up

Deliver via direct link or opt-in form. Send a short welcome + 2 follow-ups (case study and consult invite). Share 1–2 teaser posts and DM your warm list.

Pro Tip — Turn one page into a social image and a 60-sec video. Repurpose everywhere.

4. Examples & Options

Real-World Example — “The 10-Minute Lunch Upgrade” (Guide)

Audience: Busy office pros with afternoon crashes.

Promise: “Steady energy for 6 hours—without coffee—using a 10-minute lunch swap.”

Outline: Why crashes happen → 3 food swaps → 5 plug-and-play lunches → mini shopping list → CTA: “Book a 15-min Energy Audit.”

DIY (Free/Low-Cost)

Google Docs/Slides to draft → Canva (free) for cover → Export PDF → Share via Google Drive link → DM + Calendly link for consults.

Mid-Level

Canva Pro brand kit → ConvertKit/MailerLite landing page + auto-deliver email → Simple Typeform/Google Form intake → Calendly confirmations.

Advanced

Kajabi/Podia landing + automations → Zapier to CRM/sheets → Live or evergreen webinar (Zoom + replay). Pixel for retargeting.

5. Common Mistakes to Avoid

  • Too broad: “Ultimate Wellness Guide.” Instead: solve one specific pain for one niche (e.g., “Stop 3pm Sugar Cravings in 5 Days”).
  • Gated with long forms: 12 fields kills conversions. Instead: ask for first name + email (or just email).
  • No single CTA: Multiple links confuse. Instead: one clear CTA to book a short consult.
  • Over-designed, under-useful: Pretty but vague. Instead: 3–5 actionable steps + checklist + quick win.
  • Build, then hide: Never promoted. Instead: share teasers, email your list, and DM warm contacts day one.

6. Quick Win Highlight

💡 Quick Win: In 10 minutes, write your Big Promise using this formula: “Get [specific result] in [timeframe] without [common objection].” Then post one teaser sentence on your socials and DM it to 3 warm contacts.

Example: “Get steady afternoon energy in 5 days without extra coffee.”

💬 DM Prompt
Hey {{FirstName}}! I just made a quick {{Lead Magnet Type}} called “{{Title}}” that helps with {{Pain}}. Want me to send it over? It’s short and super actionable. If helpful, we can also do a free 15-min game-plan chat. 👍
Mark Complete ✅

7. Mini-Implementation Exercise

Fill this out, then build:

Audience
e.g., New moms, desk workers, men 45+		 Pain
e.g., 3pm crash, evening snacking
Format
Cheat sheet / 5-day challenge / 30-min webinar		 Big Promise
Get [result] in [time] without [objection]
Working Title
“…”		 Single CTA
“Book a 15-min [name] consult”
  • [ ] Draft outline (Hook → Why → 3–5 steps → Checklist → CTA)
  • [ ] Create simple cover in Canva
  • [ ] Export PDF or slides and test the link

8. Tools & Resources

Canva (free/Pro)

Fast, on-brand covers and one-page PDFs. Templates save hours.

Google Docs/Slides

Draft quickly, collaborate, and export to PDF or deck.

ConvertKit / MailerLite

Create a simple landing page and auto-deliver your asset via email.

Typeform / Google Forms

Optional intake to segment or pre-qualify before consults.

Calendly

Frictionless scheduling for your CTA consult.

Zoom / Loom

Host a short webinar or record a bite-size training video.

9. Checkpoint / Success Criteria

✅ Topic validated with at least 3 ICPs (8/10 urgency).
✅ Title + subtitle finalized (Big Promise clear).
✅ Asset finished and exported (PDF/slides), link tested.
✅ Single CTA included with working booking link.
✅ Welcome email/DM ready; 2 follow-ups drafted.

10. Summary & Next Step

  • Pick one urgent pain and the fastest format to deliver quick wins.
  • Write a Big Promise title, build a skimmable asset, and include one clear CTA.
  • Validate with 3–5 people, then promote via teaser posts, email, and DMs.
  • Connect delivery to a short consult to convert interest into clients.
Next → Module 21 Email Nurture Sequence