🚀 Module 13: Credibility Assets

Bio, headshots, testimonials, and logos — built into a trust stack that converts.

⏱️ 60–90 minutes Difficulty: Beginner
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By the end of this module, you’ll have a polished bio, clean headshots, 3–5 proof-point testimonials, and a simple logo/brand mark organized into a ready-to-use folder you can deploy across your site, scheduler, proposals, and social profiles for instant trust.

2. Why It Matters

People buy clarity and confidence. Credibility assets make prospects feel safe choosing you. A concise bio, professional imagery, and specific testimonials reduce friction, increase conversion, and align your message everywhere clients find you.

When these are consistent across your website, booking links, and outreach, you’ll see higher response rates, better show-up rates, and faster “yes” decisions.

3. Step-by-Step Guide

1

Draft a 3-layer bio (short, medium, long)

Create: (a) 1-sentence tagline, (b) 75–100 word intro, (c) 150–200 word story. Emphasize outcomes (who you help + result) over credentials alone.

Pro Tip: Use the formula “I help [WHO] achieve [RESULT] with [METHOD], without [COMMON STRUGGLE].”
2

Capture clean headshots (phone is fine)

Stand near a window, face the light, neutral background, shoulder-up framing. Take 10–15 shots; pick 2: one smiling, one focused.

Pro Tip: Wear solid colors, avoid busy patterns. Shoot at eye level; use a tripod or a friend for steadiness.
3

Collect 3–5 outcome-based testimonials

Ask past clients specific, measurable questions (before/after, timeframe, what changed). Keep each to 2–4 sentences with a first name, role, or city.

Pro Tip: Provide a simple form with prompts so clients don’t have to think — they just fill in the blanks.
4

Create a simple, versatile logo

Design a clean wordmark plus a small icon/badge. Export light, dark, and transparent PNGs. Keep it readable at 24–32px sizes.

Pro Tip: Start with your brand name in a strong font, then add a subtle symbol related to your niche (e.g., leaf/heart/initials).
5

Assemble a trust stack panel for your site

Combine bio snippet, headshot, 3 testimonials, and partner logos into one section on your homepage and booking page.

Pro Tip: Place trust elements above the fold on sales pages and near every “Book Now” button to lift conversions.
6

Organize a “Credibility Kit” folder

Create a single folder with /Bio, /Headshots, /Testimonials (text + images), /Logos, /Press. Keep file names clean and consistent.

Pro Tip: Add a readme.txt with where/when to use each asset so future you (and assistants) stay consistent.

4. Examples & Options

Example: 1-Sentence Bio

“I help busy women 40–60 rebalance hormones and lose 10–20 lbs with simple nutrition and nervous-system friendly habits — no extreme dieting.”

Example: Testimonial Prompt

“Before working together, I was ______. In just ___ weeks, I ______. The biggest change was ______. I’d recommend this to ______ because ______.”

Example: Logo Starter

Wordmark using Inter Bold + small leaf icon. Export: brand-dark.png, brand-light.png, brand-mark.png (transparent).

DIY (Free/Low-Cost)

Phone headshots by a window, Google Form to collect testimonials, free fonts, simple wordmark made in Canva.

Mid-Level

Local photographer mini-session, Canva Pro brand kit, lightweight landing page trust panel with icons/logos.

Advanced

Brand stylist for a full identity system, professional studio portraits, testimonial video edits with captions.

5. Common Mistakes to Avoid

  • Vague bios. Instead of “I help everyone with health,” say “I help postpartum moms restore energy and lose 10–15 lbs in 90 days.”
  • Generic testimonials. Instead of “She was great,” use “Lost 12 lbs, slept 1 hour more nightly, HbA1c down 0.5 in 8 weeks.”
  • Overdesigned logos. Instead of complex graphics, use a clean wordmark that reads clearly at small sizes.
  • Inconsistent images. Instead of random selfies, use 1–2 consistent, well-lit headshots across all platforms.
  • Assets scattered everywhere. Instead of hunting files, keep a single, named “Credibility Kit” folder with versions.

6. Quick Win Highlight

💡 Quick Win: Post a client win (with permission) + your 1-sentence bio under it on your most active platform. Add a single CTA: “Want this result? Book a free consult.”

Reuse the same post on your website’s homepage and booking link description for instant consistency.

💬 DM Prompt
“Hey [Name]! Thought of you — I just helped a client [SPECIFIC RESULT] in [TIMEFRAME]. If you’re still wanting [OUTCOME], I’ve got 2 consult spots this week. Want one?”
Mark Complete ✅

7. Mini-Implementation Exercise

Fill-in Bio

I help [WHO] achieve [RESULT] with [METHOD], without [COMMON STRUGGLE].

Testimonial Template

Before: ______ → After (in ___ weeks): ______. Biggest change: ______. I’d recommend to: ______ because ______.

Credibility Kit Checklist

⬜ Bio (1-line / 100w / 200w)
⬜ 2 Headshots
⬜ 3–5 Testimonials
⬜ Logo (light/dark/mark)
⬜ Folder organized + readme

8. Tools & Resources

Canva (Free/Pro)

Create wordmark logos, testimonial cards, and a simple brand kit fast.

Google Forms

Collect structured testimonials with prompts; exports cleanly for reuse.

Notion or Dropbox

Central “Credibility Kit” folder to keep assets versioned and shareable.

CapCut

Trim and caption short testimonial videos for social proof sections.

Remove.bg

Quickly create transparent logo/headshot cutouts for consistent layouts.

Grammarly

Polish your bio and testimonial copy for clarity and confidence.

9. Checkpoint / Success Criteria

✅ Bio complete in 3 lengths and saved in your kit
✅ Two clean headshots cropped for web + socials
✅ 3–5 testimonials with specific outcomes and names
✅ Logo exports (light/dark/mark) at multiple sizes
✅ Trust stack section placed on site + booking page

10. Summary & Next Step

  • Your bio, headshots, testimonials, and logo now tell a consistent, outcome-driven story.
  • Assets are organized for instant reuse across web, socials, and proposals.
  • Trust is now visible at every conversion point (homepage, scheduler, DMs).
  • Keep collecting fresh proof monthly to compound credibility.
Next → Module 15 Setting Up Online Presence