🧠 Step 1: Understand the Purpose of Trend Awareness

Goal: Learn to filter trends through your own brand values and ideal client needs — not jump on every passing fad.

• They validate what your audience is already looking for.
• They help simplify or streamline your workflow.
• They signal shifts in how people want to buy or consume services.

Reminder: A trend is only worth adopting if it deepens client transformation, not just attention.

🔎 Step 2: Core Areas to Watch in 2024–2025

Goal: Get familiar with the categories where trends matter most in the health space.

A. Content Delivery

• Bite-sized learning: Daily micro-habits & weekly mini-audios > hour-long videos.
• Private podcasts & voice notes for coaching delivery.
• Text-based support via WhatsApp, Telegram, Voxer as standard practice.

B. Lead Generation

• Workplace wellness outreach is booming — businesses want boutique vendors.
• LinkedIn voice notes + health assessments = high-converting with decision-makers.
• Loom-style video intros are trending in direct-to-business outreach.

C. Offer Structures

• Hybrid models (self-paced + live) are now the default.
• Outcomes-first messaging is outperforming feature lists.
• Rolling start dates > fixed cohorts for flexibility.

D. Pricing & Sales

• Mid-ticket offers ($300–$1,000/month) are hot for pros.
• “Buy now, consult later” setups are gaining traction.
• Installments via Klarna, Affirm, Afterpay = expected.

🛠️ Step 3: Apply a Trend Filter

Goal: Use this filter to avoid shiny object syndrome.

• Does it align with my brand values and voice?
• Does it solve a real client problem or friction point?
• Can I implement this with ease, or will it add stress?
• Does it deepen results, simplify access, or speed up decisions?

🧪 Step 4: Test 1 New Trend Per Quarter

Goal: Don’t overwhelm yourself. Make space to test, measure, and adapt.

• Pick one category (e.g., content delivery, pricing, outreach).
• Announce it (“Trying voice note check-ins this month — you in?”)
• Track feedback, results, and ease of use.
• Evaluate: Is it helping or hurting your workflow?

Pro Tip: You don’t have to reinvent — just modernize delivery.

🔄 Step 5: Trend Implementation Tracker (Write This Out)

Set up a tracker titled: Trends I’m Testing

Example Format:

• Trend Being Tested: LinkedIn Health Assessments
• Start Date: June 5
• Why I'm Testing: Want more consults with HR leads
• Expected Benefit: Easier consult booking
• Notes: —

Update every 2 weeks. Drop what doesn’t work. Double down on what does.