🧾 UltraLyfe Guide: How to Price & Build Your Health Coaching Packages

STEP 1: 📦 Choose Your Package Length & Pricing Model

We recommend you offer 3 core programs to give flexibility without overwhelming your clients (or yourself):

💡 With just 20 clients a year at $5,000 avg per client, you hit $100K/year working under 20 hours/week.

STEP 2: 🧠 Build Your Package Features Wisely

Don’t overload your offer. High value ≠ more features — it means the right ones. Choose based on your delivery style and your client’s needs.

Recommended Features Menu:

🔗 Core Offerings (Pick 2–3):

• 🎯 Bi-weekly or monthly 1-on-1 coaching calls
• 📈 Monthly progress reviews or goal setting
• 📝 Customized health, habit, or lifestyle plans

💬 Light-touch Support (Pick 1–2):

• 📲 Message/text access between sessions
• 📅 Weekly or bi-weekly check-in forms
• 🧠 Access to mini-programs (7-day reset, 30-day focus)

🎁 Bonus Enhancements (Optional):

• 🎥 Video library or curated content
• 🔄 Templates & trackers (meal plans, sleep logs, etc.)
• 📊 End-of-program summary + next steps

✅ Each feature adds time — so stack carefully. Simplicity scales better than complexity.

STEP 3: ⏱️ Structure Your Time for Profit & Balance

Here’s how to reverse-engineer your business around a 10–20 hour/week workload while earning $100K–$150K+ per year:

📉 Time Breakdown Per Client (Biweekly Calls):

Total per month: ~3 hours/client

💼 Sample Business Model Options:

Option A: Mid-Tier Model (10 clients at a time)
10 clients × 3 hrs/month = 30 hrs/month
Avg package: $3,000 → 10 clients/year = $30K
Add 10 more at $5,000 → 20 total = $110K/year
Workload: ~7–10 hrs/week

Option B: Premium Model (High-Ticket)
10 clients × $6,000 = $60K
Do 2–3 launches/year → $120K–$150K+
Workload: 12–15 hrs/week

💡 Tip: UltraLyfe Pros automate support systems to cut workload even more using email templates, check-in forms, and embedded resources.

STEP 4: 💸 Set Your Pricing Strategy

Stop pricing by the hour. You’re selling transformation, not time.

🚫 Hourly Pricing Pitfalls:

• Clients treat it like a transaction
• No commitment, no transformation
• You burn out for little return

✅ Package-Based Pricing = Scalable Income

Use this formula:
(Total Time per Client × Target Hourly Rate) = Package Value

Examples:
10 hrs/client × $200/hr = $2,000 package
15 hrs/client × $300/hr = $4,500 package

Recommended Ranges (based on value + results):

• 3-Month: $1,200–$1,500
• 6-Month: $2,100–$2,700
• 9-Month: $3,000–$4,200

💥 Pro Tip: Anchor your pricing to outcomes, not deliverables.

STEP 5: ❌ Why Discounts Don’t Work (And What to Do Instead)

• ❌ Discounts attract low-commitment clients
• ❌ They devalue your brand
• ❌ They eat into your long-term growth

✅ Instead: Use Payment Flexibility

UltraLyfe enables built-in pay-over-time options so your clients can say yes to high-value packages without hesitation.

STEP 6: 💳 Make It Easy with Pay-Over-Time Options

When clients can split payments, you can charge more — and serve more committed people.

UltraLyfe offers built-in integration with:

• 💳 Affirm
• 💳 Klarna
• 💳 Afterpay
• 💳 PayPal 'Pay Later'

Example: A $3,000 package = $250/month for 12 months
Coach gets full payout upfront — no chasing payments

🚀 Now you're not just selling coaching — you're selling accessible transformation.