🚀 Phase 1
🌎 Online Presence

Establishing a strong online presence helps potential clients find, trust, and choose you. This section walks you through setting up and optimizing your Google and Yelp listings so your practice shows up where it matters most. Even if you’re brand new or not tech-savvy, this guide makes it simple and effective.

📍 Build Your Local Presence: Google & Yelp Setup Guide

Step-by-Step: Set Up Your Google Business Profile

🔧 Step 1: Create or Claim Your Google Business Profile

  1. Visit google.com/business and click “Manage now.”
  2. Log in with your business Gmail or create a new Google account just for your practice.
  3. Search your business name. If it shows up, you can claim it. If not, click “Add your business to Google.”
  4. Enter your business name exactly as you want it to appear (e.g., “Empower Health Coaching – with [Your Name]”).
  5. Select your category (start typing “Health Coach” or “Wellness Coach” — choose the most relevant option).
  6. Choose if you want to show your physical location. If you work virtually, you can hide your address but still select your service area (city/state).
  7. Add your contact info:
    • Website (use your UltraLyfe or personal site)
    • Email and/or phone number (optional but encouraged)
  8. Submit and verify. Most will need to receive a postcard from Google to their business address. Some get email or phone options.

Important: You won’t appear in Google Maps or Search until you’re verified.

🎯 Step 2: Optimize Your Google Listing

  • Upload a clear, professional photo of yourself and a square logo image.
  • Add your business hours (even if “By Appointment Only”).
  • Write a detailed description (750 characters max). Include:
    • Who you help
    • What services you offer
    • Whether you work virtually, in-person, or both
  • Add services like “Stress Reduction Coaching,” “Nutrition Planning,” or “Virtual Wellness Consults.”
  • Use the “Booking link” feature if you have a calendar app (Calendly, Acuity, etc.).

🌟 Step 3: Request Reviews

Once your profile is verified, click “Get More Reviews” to copy your review link.

  • Email or text this to your past and current clients asking for a quick, honest review.
  • Encourage specific feedback (e.g., “What did you find most helpful about our coaching?”)
  • Always respond to reviews — even just a “Thank you, I appreciate you!” goes a long way.

Step-by-Step: Set Up Your Yelp Business Page

📥 Step 1: Create Your Free Yelp Listing

  1. Visit biz.yelp.com and click “Manage my free listing.”
  2. Search for your business name and location. If found, claim it. If not, select “Add a business to Yelp.”
  3. Enter your full business details:
    • Business Name (match what you used on Google)
    • Category: Health Coach / Life Coach / Wellness Program
    • Address (optional if virtual)
    • City/State/ZIP
    • Phone and Website
    • Business Hours
  4. Submit the listing. Yelp may call or email to confirm.

🖼️ Step 2: Add Content and Claim Your Page

  • Upload at least 5 photos: headshot, logo, client session image (no faces), motivational quotes, or workspace.
  • Add a detailed “About” section similar to your Google profile.
  • Confirm categories, services, and booking options.
  • Enable messaging so new clients can contact you directly.

📢 Step 3: Get Your First Yelp Reviews

  • Yelp filters many reviews unless the person is an active user. Ask people who already use Yelp to leave you one.
  • Try not to mass-request too many reviews at once. Instead, make it a regular part of your follow-up process.
  • Use reviews in your social media posts or website once they appear.

📈 Step 4: Maintain and Leverage Your Profiles

  • Update photos and service descriptions every few months.
  • Respond to every review — even if it’s brief.
  • Link your Google and Yelp listings in your email signature, UltraLyfe page, and social media bios.
  • Add a testimonial screenshot from each to your website or marketing slides.

Remember: These listings help with SEO, trust, and local discovery — they are free and powerful long-term tools. Keep them alive and active!