🚀 Module 5: Choosing Your Business Model
1:1, group, hybrid, memberships — plus a digital guidebook that solves a specific problem.
2. Why It Matters
Your model dictates income stability, delivery workload, and scalability. Many thriving health pros pair a single high-touch offer (1:1 or group) with a scalable layer (membership or a digital guidebook) to create consistent cash flow without overbooking their calendar. Choosing intentionally now avoids burnout and sets up clear next steps for growth.
3. Step-by-Step Guide
Identify Your Best-Fit Delivery
Decide where you do your best work: deep 1:1, energizing groups, community maintenance (membership), or teach-once (digital products).
Choose One Core Offer First
Pick a single flagship (e.g., 12-week 1:1 program) to validate your promise, collect wins, and learn messaging that will power later offers.
Map Capacity & Revenue
Calculate slots/month and target income. If hours cap you, add a digital guidebook ($19–$49) or a monthly group to scale.
Define Your Pricing Ladder
Offer tiered value: Guidebook (entry), Group (mid), 1:1 (premium). Make each step a clear upgrade in speed, access, and support.
Build a Minimal Sales Path
Create one path from attention → action: DM or email → short form → booking page → checkout/contract.
Set a 90-Day Execution Plan
Pick weekly KPIs (conversations, bookings, sales). Review every two weeks and iterate messaging, pricing, or model as needed.
4. Examples & Options
Example (Realistic Stack): A hormone health coach sells a $2,000 12-week 1:1 program. She adds a $27 “Cycle-Smart Meal Guidebook” for list growth and cash flow, then launches a $59/month community with monthly Q&A. The guidebook feeds both offers.
DIY (Free/Low-Cost)
Zoom + Calendly + Stripe links; guidebook built in Canva and delivered via Google Drive link.
Mid-Level (Affordable)
Kajabi/Podia/Gumroad for product checkout + hosting; group on Zoom; email via ConvertKit.
Advanced (Premium/Outsource)
ThriveCart funnels with order bumps; designer-branded ebook; membership portal with courses + community.
5. Common Mistakes to Avoid
- ❌ Launching 3 models at once → ✅ Validate one flagship offer for 90 days, then layer.
- ❌ Pricing by the hour → ✅ Price the outcome and your access, not minutes.
- ❌ Skipping an entry product → ✅ Create a $19–$49 guidebook for trust + cash flow.
- ❌ No sales path → ✅ Define one clear funnel from DM/email → form → call/checkout.
- ❌ Unlimited access memberships → ✅ Scope deliverables (Q&A calls, templates, community).
6. Quick Win Highlight
💡 Quick Win: Draft a one-page outline for a niche digital guidebook: problem, 5–7 mini-chapters, checklist, and a CTA into your 1:1 or group. Name it clearly (e.g., “7-Day Gut Reset Toolkit”).
7. Mini-Implementation Exercise
Model Chooser (fill in):
| Model | Promise | Price | Capacity/Month | Next Action |
|---|---|---|---|---|
| 1:1 Program | __________________ | $________ | ____ clients | Open bookings |
| Group Program | __________________ | $________ | ____ seats | Pick dates |
| Membership | __________________ | $____/mo | ∞ (scoped) | Scope deliverables |
| Digital Guidebook | __________________ | $19–$49 | Unlimited | Draft outline |
Checklist: □ Pick primary model □ Set price □ Define promise □ Choose start date □ Draft guidebook outline
8. Tools & Resources
Reliable live sessions for 1:1 and groups.
Simple booking flow; embeds on your site.
Fast checkout; ThriveCart adds order bumps and funnels.
Sell and deliver guidebooks, courses, and memberships.
Design a polished, on-brand guidebook fast.
Email sequences for nurture, launches, and upsells.
Outline and collaborate on your offer and guidebook.
9. Checkpoint / Success Criteria
10. Summary & Next Step
- Pick one core model to validate before layering others.
- Use a simple pricing ladder: guidebook → group → 1:1.
- Create one clean path to purchase; reuse it across offers.
- Draft your digital guidebook now to add scalable revenue.