📈 Module 41: Adding Digital Products

Launch simple, scalable digital offers (PDFs, templates, mini-courses) that sell while you coach.

⏱️ 90–120 minutes Difficulty: Intermediate
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By the end of this module, you’ll have a validated digital product concept, a draft sales page with clear promise and deliverables, a fulfillment workflow, and a launch plan for your first 10–25 sales.

2. Why It Matters

Digital products turn your know-how into assets. They create revenue between sessions, help prospects experience your method, and let you serve more people without adding hours. They also warm up leads for your higher-ticket programs and make your brand “everywhere” through shareable, bite-size wins.

Start lean. Prove demand with something small and specific, then stack products into a library that supports your full client journey.

3. Step-by-Step Guide

1

Pick a Narrow, Pain-Solving Topic

List your top 5 client problems. Choose the one you can solve fastest with a PDF, template, or 45-min mini-course. Make the promise crystal clear (e.g., “7-Day Sugar Reset for Busy Nurses”).

Pro Tip: If you can’t describe the result in one sentence, it’s too broad. Add a timeframe (“in 7 days”) or audience (“for new moms”).
2

Validate With a 24-Hour Pre-Sell

Create a simple checkout + one paragraph promise. Share with your email list/DMs. Aim for 5–10 purchases or 20+ waitlist signups before building the full product.

Pro Tip: Offer an “early adopter” bonus (live Q&A or template pack) to boost commitment.
3

Build the Minimum Lovable Version (MLV)

Keep it tight: a 12–18 page PDF, a checklist bundle, or 4 short videos (5–8 min each). Use a clean template and focus on action steps, not theory.

Pro Tip: Record videos with Loom; design PDFs in Canva using one branded template for speed.
4

Set Up Delivery & Support

Use an auto-delivery link after purchase (email + thank-you page). Include a “How to Use” quick start and a 7-day follow-up email for accountability.

Pro Tip: Add a feedback form on day 7—collect wins + objections to improve v2 and your sales copy.
5

Price, Position, and Upsell

Anchor price to outcome. For PDFs/toolkits, $9–$49. For mini-courses, $49–$149. Add a post-purchase upsell to a 1:1 session or a small group cohort.

Pro Tip: Use good/better/best tiers: Base PDF, PDF+Video, PDF+Video+Coaching Call.
6

Launch in Sprints

Run a 7-day micro-launch: Day 1 tease, Day 2 story, Day 3–4 training snippet, Day 5 testimonials/beta, Day 6 bonuses, Day 7 last call. Repeat monthly.

Pro Tip: Repost the same content with new hooks and fresh covers—consistency beats novelty.

4. Examples & Options

Real-World Example: “The 10-Minute Mobility Fix for Desk Workers.” Includes a 14-day plan (PDF), 6 short demo videos, and a printable desk poster. Sold at $39 with a $99 bundle that adds a 30-minute posture consult.

DIY (Free/Low-Cost)

Canva PDF + Loom videos + Gumroad/Stripe checkout. Simple email delivery via ConvertKit automation.

Mid-Level (All-in-One)

Podia or Teachable for checkout, hosting, and email. Templates + course player + coupons in one place.

Advanced (Premium/Outsource)

Kajabi + ThriveCart for bump/upsell flows. Hire a designer for brand-level assets and a copywriter for the sales page.

5. Common Mistakes to Avoid

  • Too broad: Instead of “Complete Wellness Course,” do “14-Day Energy Reset for Night-Shift Nurses.”
  • Building before selling: Instead of months creating, pre-sell with a simple promise + date.
  • Info-only: Instead of lectures, add checklists, scripts, and a daily plan.
  • No follow-up: Instead of a one-and-done download, send 7-day support emails.
  • One price fits all: Instead of a single tier, add an order bump and a premium tier.

6. Quick Win Highlight

💡 Quick Win: Create a 1-page “Starter PDF” in Canva with a bold promise, 3 steps, and a checklist. Export as PDF, upload to your delivery tool, and add a $19 checkout link. Post it to your top social channel + email list today.

Use the same asset as a lead magnet (free for email) during off-weeks to build your list.

💬 DM Prompt
“Hey {{first_name}}! I just launched a bite-size guide: ‘7-Day Energy Reset for Busy Professionals’—3 simple routines that fit in 10 minutes a day. It’s $19 and includes a checklist + video demo. Want the link?”
Mark Complete ✅

7. Mini-Implementation Exercise

Worksheet: Your MLV (Minimum Lovable Version)

Audience: Who is this for? e.g., New moms 0–12 months postpartum
Promise: One-sentence outcome with timeframe “Reduce evening cravings in 7 days with a 3-step routine.”
Format: PDF / videos / templates 12-page PDF + 4 short videos + grocery checklist
Price & Tiers: $29 Base / $59 + video / $129 + 30-min call
Pre-Sell Plan: target, channel, count Email list + IG stories, 10 sales goal by Friday

8. Tools & Resources

Canva

Fast, branded PDF and cover designs using reusable templates.

Loom

Record concise screen + face videos for mini-courses without editing headaches.

Gumroad / Stripe

Simple checkout and instant delivery for PDFs, templates, and bundles.

Podia / Teachable

All-in-one hosting for courses, downloads, coupons, and email.

ThriveCart

Order bumps, one-click upsells, and bundles to increase AOV.

ConvertKit

Automated post-purchase sequences (day 1 quick start, day 7 wins).

9. Checkpoint / Success Criteria

✅ Clear, niche promise written (one sentence + timeframe)
✅ Pre-sell completed (≥5 purchases or ≥20 waitlist signups)
✅ MLV created (PDF/videos/templates) and hosted for delivery
✅ Checkout + confirmation + 7-day follow-up automation live
✅ 7-day micro-launch plan scheduled on calendar

10. Summary & Next Step

  • Digital products monetize your expertise between sessions and warm leads for bigger offers.
  • Pre-sell first, then build the minimum lovable version with checklists, scripts, and quick wins.
  • Use simple tools to deliver + support and stack pricing tiers to increase average order value.
  • Launch in repeatable 7-day sprints; iterate based on feedback and wins.
Next → Module 42 Hiring & Building a Team