💼 Module 31: Confident Sales Conversations

Turn hesitation into commitment with proven scripts and confidence tools.

⏱️ 50 minutes Difficulty: Intermediate
By the end of this module, you’ll be able to lead client conversations with clarity, confidence, and a clear close — without feeling “salesy.”

2. Why It Matters

Many health pros lose clients not because of skill gaps, but because they lack confidence in the sales conversation. This module bridges that gap. When you confidently communicate your value, potential clients feel reassured and more likely to commit on the spot.

3. Step-by-Step Guide

1

Prepare With Intention

Review client notes before the call and set a clear goal: to recommend the right next step, not just “make a sale.”

Pro Tip: Keep a one-page cheat sheet of your offers nearby for quick reference.
2

Use a Proven Framework

Guide the conversation through rapport → discovery → value → invitation. This ensures flow and avoids awkward pauses.

Pro Tip: Practice your framework with a peer coach to build muscle memory.
3

Handle Hesitations Calmly

When objections come, validate their concern, then reframe the value instead of pushing harder.

Pro Tip: Keep 2–3 “reassurance phrases” ready, such as “I understand — here’s how other clients approached this.”
4

Ask For the Yes

End with a direct but warm question: “Would you like to move forward together today?”

Pro Tip: Smile while asking — your tone will naturally feel lighter and more confident.

4. Examples & Options

Example Script: “From what you’ve shared, my 3-month reset program would fit your needs perfectly. It includes X, Y, and Z. Would you like to get started this week?”

DIY

Role-play with a peer coach using free Zoom calls.

Mid-level

Invest in sales training workshops for health pros ($200–500).

Advanced

Hire a sales coach or closer to shadow your calls and give feedback.

5. Common Mistakes to Avoid

  • Jumping into features — Instead, start with their goals and pains.
  • Talking too much — Instead, let the client do 70% of the talking.
  • Avoiding price — Instead, confidently state your price, then pause.
  • Not asking for commitment — Instead, ask directly and kindly for a decision.

6. Quick Win Highlight

💡 Quick Win: Write down one objection you hear most often and craft a reassuring, value-based response. Practice saying it aloud three times before your next call.

7. Mini-Implementation Exercise

Fill in the blanks:

“When a client says [common objection], I will respond with [value-based reassurance] and then ask [closing question].”

8. Tools & Resources

Calendly

Schedule calls without back-and-forth emails.

Otter.ai

Record and transcribe practice calls for review.

HubSpot CRM

Track leads and notes from sales conversations.

9. Checkpoint / Success Criteria

  • ✅ You can walk through a sales framework without notes.
  • ✅ You’ve written and practiced at least 3 objection responses.
  • ✅ You’ve asked at least one client directly for commitment.

10. Summary & Next Step

  • Sales confidence comes from preparation and practice.
  • Frameworks keep conversations smooth and natural.
  • Handling objections with empathy builds trust.
  • Asking for commitment is a service, not pressure.
Next → Module 32 Scripted Consult Calls