🌟 Module 30: Creating Your First Community

FB/Discord/Slack — keep prospects close and convert with connection.

⏱️ 90–120 minutes Difficulty: Beginner
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By the end of this module, you’ll launch a simple, focused online community (Facebook Group, Discord, or Slack), seed it with your first 20–50 members, and run weekly rituals that turn casual followers into warm leads and paying clients.

2. Why It Matters

Communities shorten the distance between awareness and trust. When prospects hang out with you weekly, they see your process, get small wins, and naturally raise their hand when they’re ready.

For a health practice, a micro-community becomes your always-on “waiting room” — a place to nurture, collect insights, and make offers without feeling salesy.

3. Step-by-Step Guide

1

Pick Your Container & Purpose

Choose one platform (FB Group, Discord, or Slack). Define one clear purpose (e.g., “Women 40+ building consistent habits in 6 weeks”). Name it accordingly.

Pro Tip: If your audience is 35+, Facebook Groups usually onboard fastest; 18–35 often prefers Discord.
2

Set Your Promise, Rules & Onboarding

Write a 1-sentence promise, 5 simple rules, and a 3-question entry form (role, goal, biggest obstacle). Pin a Welcome Post with “Start Here.”

Pro Tip: Ask one opt-in question for email so you can follow up with a welcome sequence later.
3

Seed with Founding Members

Invite 20–50 warm contacts (past clients, friends, followers). Tell them they’re “Founding Members” and ask each to post an intro + one goal.

Pro Tip: Message 1:1 with a personal invite — response rates are 5–10× higher than mass posts.
4

Install Weekly Rituals

Run a simple cadence: Mon “Goals Thread,” Wed “Live Q&A (20 min),” Fri “Wins Wall.” Keep it the same every week to build habits.

Pro Tip: Batch-record 4 short trainings (10–12 min) and rotate them as your Wed Q&A kickoff.
5

Launch a 14-Day Challenge

Create a lightweight challenge (e.g., “10K Steps + Protein Habit”). Daily check-ins = engagement, and end with a consult CTA.

Pro Tip: Give a simple printable tracker; completion rates jump when members can mark progress.
6

Capture Leads & Offers

Collect emails on join. Add a weekly CTA: free 15-min consult, assessment, or workshop seat. One clear offer per week.

Pro Tip: Pin a “Book a Consult” button at the top via featured post or channel topic.
7

Measure & Moderate

Track joins, active posters, event attendance, and consults booked. Remove spam, respond daily, and shout out wins.

Pro Tip: Keep a simple sheet with weekly KPIs; optimize one lever at a time (e.g., invites → attendance).

4. Examples & Options

Real-World Example: “The 30-Day Reset Club” (FB Group). Audience: Women 45+. Promise: “Feel lighter, stronger, calmer in 30 days.” Weekly cadence: Mon Goals, Wed 12:30pm Live Mini-Lesson + Q&A, Fri Wins. Monthly 14-day micro-challenge; CTA to a 20-minute Reset Consult.

DIY (Free/Low-Cost)

Facebook Group + Google Sheets tracker + Calendly link in a pinned post. Use Canva for simple challenge PDFs.

Mid-Level (Affordable)

Discord server + Heartbeat or simple forms for onboarding + Zapier to add new members to email list + Google Calendar events.

Advanced (Premium/Outsource)

Circle or Skool community with built-in courses, events, and checklists. Stripe for paid challenges; VA moderates daily.

Sample Welcome Post

“Welcome to the Reset Club! 🎉 Start here:

1) Comment your #1 goal for the next 2 weeks.
2) Download the tracker in Files.
3) Join Wed’s live: link in Events.”

Weekly Rituals Template

Mon Goals Thread • Wed Live Q&A (20 min) • Thu Resource Drop • Fri Wins Wall • Sun Plan-Ahead Prompt.

Consult CTA Script

“If you want help tailoring this to your life, grab a free 15-minute Reset Consult — 5 spots this week. Link in the featured post.”

5. Common Mistakes to Avoid

  • Too many topics. Instead of serving everyone, pick one clear promise and audience.
  • Inconsistent cadence. Instead of random posts, run the same 2–3 rituals weekly.
  • Hard selling daily. Instead of constant promos, give weekly wins + one clear CTA.
  • Silent onboarding. Instead of letting joins lurk, prompt intros and tag new members.
  • No measurement. Instead of guessing, track weekly joins, posts, attendance, consults.

6. Quick Win Highlight

Launch a Pop-Up 14-Day Challenge in 10 Minutes.

1) Create a private FB Group named “14-Day Reset Pop-Up.”
2) Pin a Welcome Post with a one-page habit tracker (Canva).
3) DM 20 warm leads with the script → fill the room with “Founding Members.”

Mark Complete ✅
💬 DM Prompt
Hey {{first_name}}! I’m hosting a free 14-day “Reset Pop-Up” to help [audience] nail [habit/result] with daily check-ins + 10-min tips. Want an invite? It starts [date] — I’d love you as a Founding Member. 🙂
Mark Complete ✅

7. Mini-Implementation Exercise

Community One-Pager (fill this in):

Item Your Answer
Platform (FB/Discord/Slack)__________
Community Name (Promise-based)__________
One-Sentence Promise__________
3 Entry Questions1) ___ 2) ___ 3) ___
Weekly Rituals (3 max)Mon ___ • Wed ___ • Fri ___
First Offer/CTA__________
Founding-Member List (10–20)__________

8. Tools & Resources

Facebook Groups

Fastest ramp for broad consumer audiences; easy invites and event posts.

Discord

Great for younger audiences; channels for topics, bots for reminders and roles.

Slack

Professional vibe for workplace or B2B wellness; threads keep topics tidy.

Circle

Premium all-in-one community with events, courses, checklists, and member profiles.

Skool

Community + course + gamification; simple UX increases engagement.

Zapier

Automate “new member → email list → welcome sequence” with no code.

9. Checkpoint / Success Criteria

✅ Platform Live Group/server created with name, banner, rules, and entry questions.
✅ Welcome Post & Events “Start Here” pinned + first 3 weekly rituals scheduled.
✅ 20+ Founding Members Personal invites sent; at least 10 intros posted.
✅ Challenge Ready 14-day tracker uploaded; kickoff message drafted.
✅ Lead Capture Email collected on join; consult CTA pinned.

10. Summary & Next Step

  • Choose one platform and one clear promise for your audience.
  • Seed with founding members and run 2–3 weekly rituals consistently.
  • Use a simple 14-day challenge to drive daily engagement and quick wins.
  • Capture emails on join and offer a weekly consult or assessment CTA.

Next, we’ll turn community interest into booked consults automatically.

Next → Module 31 Confident Sales Conversations