🌟 Module 28: Hosting Live Workshops/Webinars
Turn one live session into booked consults and paid clients with a simple, repeatable event funnel.
2. Why It Matters
Live workshops create trust at scale. In 45–60 minutes you demonstrate expertise, deliver a quick win, and invite qualified attendees into a consult—no cold DMs needed.
For health pros, this is one of the fastest ways to fill calendars, test offers, and build authority in your niche while generating clips and content you can repurpose later.
3. Step-by-Step Guide
Choose a “pain-to-promise” topic
Pick a narrow problem your ideal client urgently wants solved. Frame the title as an outcome: “How to ___ in ___ days without ___.”
Define format + conversion goal
Decide length (45 or 60 min), delivery (Zoom or in-person), and your single CTA (book a consult or join a paid starter program). Keep Q&A to the last 10–15 minutes.
Build a simple registration flow
Create a one-screen page: title, 3 bullets, date/time, and a form (name + email). Auto-send confirmation and calendar invite with the join link.
Draft a 70/30 deck (teach → invite)
Structure: Hook (why now), 3 core lessons, quick worksheet, 1–2 case snapshots, then your CTA. Keep slides clean and story-led.
Promote with a 3-channel plan
Send 3 emails (announce, reminder, last call), post on LinkedIn/IG 2–3 times, and ask 2 partners to share. Momentum beats perfection.
Deliver, pitch, and follow up same day
Open with the promise, teach your 3 steps, run a tiny exercise, then present your CTA with a fast-action bonus (expires in 48–72 hours). Send your replay + booking links within 2 hours.
4. Examples & Options
Real-World Example
“Stress-to-Energy Reset for Busy Managers (45 min)”
• Promise: Reduce afternoon crashes in 7 days without coffee overload.
• CTA: Book a free 20-min Energy Audit within 48 hours for a bonus “Desk Reset” guide.
Opening Script (sample)
“Welcome! In the next 45 minutes, I’ll show you the 3 habits my clients use to stabilize energy and focus—without strict dieting. Grab the worksheet; we’ll apply each habit live. If you want my help implementing this over the next 30 days, I’ll share how at the end.”
CTA Script (sample)
“If you’d like personalized guidance to lock this in, book a free 20-minute Energy Audit. We’ll map your next 2 weeks and, if it’s a fit, I’ll share how my program works. Use the link in chat—bonus guide if you book by Friday.”
DIY (Free/Low-Cost)
Zoom Basic + Google Slides + a simple Google Form registration. Manual emails + calendar invite. Perfect for first 1–2 events.
Mid-Level (Affordable)
Zoom Pro + Canva deck + Calendly for registration + MailerLite automations (confirmations/reminders/replay). Adds reliability and polish.
Advanced (Premium/Outsource)
Webinar platform (e.g., WebinarJam/LiveStorm) + ConvertKit sequences + designer-built landing page + VA for chat/moderation + StreamYard multicasting.
5. Common Mistakes to Avoid
- Teaching everything. Instead of a firehose, give 3 steps + one worksheet that proves results are possible.
- No clear CTA. Don’t end with “Questions?”—end with 1 action (book a consult) and a fast-action bonus.
- Tech rabbit holes. Avoid new tools day-of. Rehearse your stack and have a backup device.
- Weak reminders. Send 24-hour and 15-minute reminders with the join link at the top.
- Skipping follow-up. Send replay + booking link within 2 hours and 2 more nudges over 72 hours.
6. Quick Win Highlight
💡 Quick Win: In 10 minutes, pick your topic + date and create a Zoom meeting with a short title and promise. Post a simple invite on LinkedIn today with a Calendly link for registration. Don’t overthink visuals—speed wins.
Template: “LIVE • {{Date/Time}} — How to {{Outcome}} in {{Timeframe}} without {{Common Obstacle}}. 45 minutes + Q&A. Free workbook. Save your spot here: {{Your Link}}.”
7. Mini-Implementation Exercise
One-Page Event Planner — Fill this in now:
| Topic & Promise | “How to __________________ in ______ days without ________________.” |
| Date & Time | ____ / ____ / ____ • ________ (timezone) |
| Format | Zoom (45 min) + 10 min Q&A • Worksheet included |
| Registration Link | https://calendly.com/__________/__________ |
| CTA | Book a 20-min ______ Audit (bonus if booked in 48 hrs) |
| Promotion Plan | Email x3 • LinkedIn posts x2 • 2 partner shares |
8. Tools & Resources
Reliable live delivery + recordings for replays and clips.
Design clean, on-brand decks quickly with templates.
Simple registration pages that auto-add calendar invites + reminders.
Automate confirmations, reminders, and replay + CTA emails.
Optional multicasting to LinkedIn/YouTube to widen reach.
For paid workshops or “upgrade” offers—checkout in one click.
9. Checkpoint / Success Criteria
10. Summary & Next Step
- Pick a narrow, urgent problem and promise a specific outcome.
- Use a simple funnel: register → attend → book a consult.
- Teach 3 steps, prove it with a mini exercise, then make a single clear CTA.
- Follow up within 2 hours, then 48–72 hours with replay and deadline.