🚀 Module 12: Custom Website Setup & Branding

Trust-building site and brand system.

⏱️ 2–4 hours Difficulty: Intermediate
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By the end of this module, you will have a clean, conversion-ready website (Squarespace, Wix, or WordPress) with on-brand visuals and client-centered messaging, plus a clear CTA and booking/payment flow. If you prefer, UltraLyfe can build it for you — professionally written messaging, brand system, and launch setup — for an upgraded cost to save you time and ensure it’s done right.

2. Why It Matters

Your site is the first trust checkpoint. In seconds, visitors decide: “Do I feel safe hiring this person?” A credible layout, sharp copy, and clear offers turn casual visitors into booked consults.

DIY builders (Squarespace, Wix) are fast and affordable. But if you want brand-tight messaging, a proven page structure, and faster launch, ask UltraLyfe to build it for you — we’ve dialed what works for health pros, from headlines and visuals to CTA placement and scheduling/payment integration.

3. Step-by-Step Guide

1

Pick Your Platform (Speed vs. Scale)

Choose Squarespace (fast, beautiful), Wix (flexible), or WordPress (most control/scalability). Verify it supports your booking & payment tools.

Pro Tip: If you want to launch in a weekend, pick Squarespace. If you need advanced plugins later, pick WordPress.
2

Define a Simple Brand System

Select a primary color, an accent, a clean sans-serif heading font + readable body font, and a logo (even a simple wordmark).

Pro Tip: Use Coolors.co to lock a palette; use Google Fonts (one header, one body) for tidy typography.
3

Write Conversion-Focused Copy

Lead with outcomes, not biography. Use clear page sections: Hero → Outcomes → Packages → Social Proof → About → CTA.

Pro Tip: “So that…” test — every line should connect features to client outcomes.
4

Assemble the Pages That Matter

Build: Home, Services/Packages, About, Testimonials, Contact/Book. Add one global CTA (“Book a Consult”).

Pro Tip: Keep the nav under 5 items; mirror the CTA in the header and footer.
5

Connect Scheduling & Payments

Embed Calendly (or similar) and connect Stripe. Offer a free consult or paid intro session; confirm emails automatically.

Pro Tip: Put the booking widget directly on your Home + Services pages to remove friction.
6

Polish for Trust & Mobile

Compress images, test mobile, add privacy/terms, and display 3–5 testimonials. Ensure ADA-friendly contrast and legible text.

Pro Tip: Use TinyPNG to compress images; aim for sub-3s load time.
7

Prefer Done-For-You?

Ask UltraLyfe to build your site: brand kit, copy, page structure, integrations, and launch — for an upgraded cost. You focus on clients; we handle the build.

Pro Tip: Our proven layouts and message flow reduce time-to-first-booking and save hours of trial and error.

4. Examples & Options

Example Hero Copy: “Feel like yourself again. Simple, sustainable coaching to boost energy, calm cravings, and rebuild habits that last.”
CTA: “Book a Free 15-min Fit Check”

DIY (Free/Low-Cost)

Squarespace personal plan + free Google Fonts + Canva logo. Follow the section order above; launch in 1–2 days.

Mid-Level (Freelancer)

Hire a freelancer ($500–$1,500) to customize a Squarespace/Wix template, polish copy, and connect Calendly/Stripe.

Advanced (UltraLyfe Done-For-You)

UltraLyfe designs your brand system, writes conversion-first messaging, builds the site, and integrates scheduling/payments. Upgrade cost; fastest path to a pro launch.

5. Common Mistakes to Avoid

  • 🚫 Talking about yourself first → ✅ Lead with client outcomes and benefits.
  • 🚫 Too many pages/links → ✅ Keep a tight 4–5 page structure with one clear CTA.
  • 🚫 Wall-of-text sections → ✅ Use short paragraphs, sub-heads, and checklists.
  • 🚫 Ignoring mobile testing → ✅ Preview every page on phone before publishing.
  • 🚫 No proof → ✅ Add 3–5 testimonials and a results snapshot (before/after or wins).

6. Quick Win Highlight

💡 Quick Win: Open Squarespace → start with a clean template (e.g., “Rally”/“Novo”) → replace the hero with your one-line outcome and add a “Book a Free 15-min Fit Check” button that links to your Calendly. Time: < 10 minutes.

💬 DM Prompt
“I just launched my coaching site! 🎉 Now taking 2 new clients this month. Peek here: [yourURL] — if more energy, better sleep, or easier nutrition would help you, grab a quick Fit Check call. No pressure, just clarity.”
Mark Complete ✅

7. Mini-Implementation Exercise

Brand & Messaging Worksheet — fill this in and paste into your site:

ItemYour Entry
Primary Color + Hex______________________________
Accent Color + Hex______________________________
Heading / Body Fonts______________________________
One-Line Outcome (Hero)______________________________
Main CTA (copy + link)______________________________
Three Client Outcomes1) ______ 2) ______ 3) ______
Top 3 Testimonials______________________________

8. Tools & Resources

Squarespace

Fast, elegant site builder ideal for quick pro launches.

Wix

Highly flexible drag-and-drop customization for unique layouts.

WordPress

Best for scalability, plugins, and advanced SEO control.

Canva

Create logos, banners, and branded graphics in minutes.

Google Fonts

Free, performant fonts to keep typography clean and readable.

TinyPNG

Compress images to speed up load times without losing quality.

UltraLyfe Done-For-You Build

We handle strategy, copy, design, and integrations for an upgraded cost.

9. Checkpoint / Success Criteria

✅ Live site with Home, Services, About, Testimonials, Contact/Book
✅ Consistent brand (colors, fonts, logo) across all pages
✅ Clear primary CTA visible in header + hero + footer
✅ Calendly (or similar) embedded and Stripe connected
✅ Mobile checked: readable text, fast load, tap-friendly buttons

10. Summary & Next Step

  • Pick a builder that fits your speed and future needs (Squarespace / Wix / WordPress).
  • Lock a simple brand system and write outcome-driven copy with one clear CTA.
  • Build the 4–5 essential pages; embed scheduling and connect payments.
  • Polish for trust: testimonials, performance, accessibility, and mobile.
Next → Module 13 Brand Story & Messaging Guide