🔍 Step 1: Audit Your Current Brand Position

Goal: Understand where you stand today — and where the gaps are.

• Who do people think I help?
• What result do people believe I provide?
• Is my brand language more focused on me or on them?
• Would my ideal client immediately say: “That’s exactly what I need”?

Quick Test: Show your homepage or bio to someone outside your niche. Ask: “What do you think I help people do?”
If they can’t answer in one sentence — your positioning needs tightening.

🧭 Step 2: Identify Your Brand Anchor

Goal: Find the core “flag” you plant in the ground.

Choose one to lead with:

• 🔬 The Expert: “I’ve studied this deeply. I guide with proven knowledge.”
• 💪 The Relatable Warrior: “I’ve lived this. I guide from experience.”
• 🌱 The Empowerer: “You have the power. I help unlock it.”
• ⚡ The Disruptor: “I do it differently. I guide with bold new methods.”
• 🎤 The Voice: “I speak truth others avoid. I guide through truth-telling.”

You can blend more than one — but lead with one for clarity and magnetism.

🧰 Step 3: Use the Magnetic Brand Formula

Goal: Write or refine a positioning statement that sticks.

Framework:
“I help [specific person] go from [problem] to [transformation] through [your method] — even if [common objection].”

Example:
“I help overwhelmed moms go from fatigued to vibrant through gut health and habit reprogramming — even if they’ve tried everything else.”

Bonus Add-On: Include one line about why you do this or what makes you different.

🧱 Step 4: Align All Platforms with Your New Position

Goal: Make your message consistent across your whole presence.

• Instagram bio headline
• Website homepage headline
• Email signature tagline
• Podcast intro / video sign-off
• Speaker bio or press kit
• Calendly or consult page description

Headline Test: Can a stranger tell exactly who you help and what you solve — in under 6 seconds?

🧠 Step 5: Refresh Your Visual Language (Without a Full Rebrand)

Goal: Make your visual presence match your voice and positioning.

• Imagery: confident, relaxed, in-motion photos
• Accent color: energizing, calming, or grounded depending on your tone
• Personal photos: candid vs. polished, real vs. luxe
• Fonts & overlays: bold, modern, clean, or vintage — align with your voice

If your tone is rebellious, don’t use muted visuals. If you’re nurturing, don’t use sharp fonts.

✨ Step 6: Launch a Mini Reintroduction Campaign

Goal: Let your audience in on the evolution of your brand with connection and clarity.

• 1. What’s shifting: Share how your work or audience focus has evolved.
• 2. What’s constant: Reinforce your values and commitment.
• 3. What’s coming: Introduce the new offer, invite, or insight.

Example:
“The work I’ve been doing behind the scenes has transformed not just my business — but the people I’m called to serve. Here’s what’s new, what’s constant, and what’s coming…”